{"id":21993766,"date":"2022-11-09T10:12:18","date_gmt":"2022-11-09T15:12:18","guid":{"rendered":"https:\/\/3rcore.com\/?p=21993766"},"modified":"2023-03-07T10:53:54","modified_gmt":"2023-03-07T15:53:54","slug":"google-analytics-marketing-digital","status":"publish","type":"post","link":"https:\/\/3rcore-server.com.pe\/en\/2022\/11\/09\/google-analytics-marketing-digital\/","title":{"rendered":"Google Analytics | C\u00f3mo usarlo para dar seguimiento a tu estrategia digital"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Las <\/span>estrategias digitales<\/b> pueden ejecutarse de una gran cantidad de formas; sin embargo, la <\/span>medici\u00f3n de resultados<\/b> puede intimidar a muchos. Por ello, se recurre a <\/span>Google Analytics<\/b>, herramienta de medici\u00f3n empleada en el entorno <\/span>digital<\/b>.<\/span><\/p>\n

Por tal motivo, resulta de suma importancia comprender la utilidad que este instrumento ofrece en la gesti\u00f3n de <\/span>acciones digitales<\/b><\/p>\n

\u00bfGoogle Analytics, qu\u00e9 es?<\/span><\/h2>\n

Siendo una de las <\/span>herramientas digitales<\/b> m\u00e1s relevantes actualmente, <\/span>Google Analytics<\/b> es una plataforma de an\u00e1lisis que busca medir el rendimiento de una p\u00e1gina web<\/b>.<\/span><\/p>\n

Al tratarse de una herramienta de <\/span>Google<\/b>, se encuentra asociado a dem\u00e1s productos de la compa\u00f1\u00eda, por lo que ofrece un panorama completo.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/google-analytics-que-es.jpg\u00bb _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbque es google analytics\u00bb title_text=\u00bbgoogle-analytics-que-es\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

\u00bfGoogle Analytics para qu\u00e9 sirve?<\/span><\/h2>\n

Comprender el perfil y el comportamiento de tus usuarios<\/span><\/h3>\n

Una de las principales caracter\u00edsticas de <\/span>Google Analytics<\/b> reside en la naturaleza de los <\/span>datos <\/b>que recolecta y ofrece.<\/span><\/p>\n

Entre los informes m\u00e1s completos de la <\/span>herramienta <\/b>se encuentra aquel dedicado a los <\/span>eventos<\/b>. En este, se ofrece informaci\u00f3n sobre las <\/span>acciones <\/b>que los usuarios realizan dentro de la p\u00e1gina, como <\/span>scrollear <\/b>o <\/span>interactuar <\/b>con elementos de la interfaz.<\/span><\/p>\n

Asimismo, tambi\u00e9n se puede profundizar en el <\/span>perfil demogr\u00e1fico<\/b> de los usuarios que navegan en tu web. Por tal motivo, informaci\u00f3n como los <\/span>lugares de procedencia<\/b>, el idioma o el <\/span>rango de edad<\/b> pueden verificarse mediante la herramienta.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/google-analytics-perfil.jpg\u00bb _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbgoogle analytics para que sirve\u00bb title_text=\u00bbgoogle-analytics-perfil\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Facilitan la toma de decisiones<\/span><\/h3>\n

Por otra parte, comprender informaci\u00f3n como los <\/span>tiempos de lectura promedio<\/b>, as\u00ed como las <\/span>p\u00e1ginas internas<\/b> con mayor <\/span>tr\u00e1fico<\/b>, ofrecen un panorama aut\u00e9ntico. Por ejemplo, se pueden impulsar aquellas <\/span>p\u00e1ginas con m\u00e1s visitas<\/b> y usarlo como medio para promocionar productos o recolectar <\/span>informaci\u00f3n de contacto<\/b>.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/google-analytics-decisiones.jpg\u00bb _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbgoogle analytics curso\u00bb title_text=\u00bbgoogle-analytics-decisiones\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Identificar el origen del tr\u00e1fico<\/span><\/h3>\n

Paralelamente, otro punto relevante es la informaci\u00f3n del origen del <\/span>tr\u00e1fico<\/b>, en la que pueden de qu\u00e9 formas los usuarios llegan a tu <\/span>p\u00e1gina web<\/b>.<\/span><\/p>\n

Al comprender las formas en las que alcanzas tu <\/span>audiencia<\/b>, podr\u00e1s reforzar aquellas pr\u00e1cticas y establecer <\/span>puntos de contacto<\/b> de mayor calidad.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/google-analytics-trafico.jpg\u00bb _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbtrafico en pagina web\u00bb title_text=\u00bbgoogle-analytics-trafico\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Explorar las rutas dentro de tu p\u00e1gina web<\/span><\/h3>\n

Del mismo modo, <\/span>Google Analytics<\/b> permite apreciar y estudiar el <\/span>camino de acciones<\/b> que los usuarios realizan dentro del <\/span>sitio web<\/b>.<\/span><\/p>\n

Esto, combinado a los <\/span>tiempos de lectura<\/b>, permiten crear asociaciones y de esta forma definir el <\/span>comportamiento del usuario<\/b>.<\/span><\/p>\n

Por otro lado, la interfaz tambi\u00e9n refleja los <\/span>sitios <\/b>que reciben una <\/span>mayor cantidad de visitas<\/b>, informaci\u00f3n que permite perfilar las <\/span>preferencias <\/b>de tu audiencia.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/google-analytics-rutas.jpg\u00bb _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbagencia de marketing digital\u00bb title_text=\u00bbgoogle-analytics-rutas\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Contempla las conversiones<\/span><\/h3>\n

Finalmente, la herramienta tambi\u00e9n permite conocer a mayor profundidad las <\/span>acciones <\/b>realizadas dentro de tu <\/span>p\u00e1gina web.<\/b> Este punto toma especial importancia cuando el foco de an\u00e1lisis es un <\/span>e-commerce<\/b>.<\/span><\/p>\n

Por tal motivo, se trata de un gran aliado para el <\/span>comercio electr\u00f3nico<\/b>, ya que permite evaluar el rendimiento de los <\/span>embudos de conversi\u00f3n<\/b>.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/google-analytics-conversiones.jpg\u00bb _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbfunnel de ventas\u00bb title_text=\u00bbgoogle-analytics-conversiones\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.19.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Google Analytics<\/b> es una importante herramienta durante la <\/span>gesti\u00f3n de una p\u00e1gina web<\/b>, con beneficios apreciables para el <\/span>\u00e1rea comercial<\/b> y de <\/span>SEO<\/b>. Por ello, esta plataforma debe estar presente al momento de desarrollar una <\/span>estrategia digital<\/b>.<\/span><\/p>\n

Como <\/span>agencia de marketing digital<\/b><\/a>, implementamos las <\/span>plataformas digitales<\/b> de mayor valor durante el <\/span>desarrollo de estrategias<\/b>.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Las estrategias digitales pueden ejecutarse de una gran cantidad de formas; sin embargo, la medici\u00f3n de resultados puede intimidar a muchos. Por ello, se recurre a Google Analytics, herramienta de medici\u00f3n empleada en el entorno digital. Por tal motivo, resulta de suma importancia comprender la utilidad que este instrumento ofrece en la gesti\u00f3n de acciones […]<\/p>\n","protected":false},"author":3,"featured_media":21993777,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14,34,18],"tags":[],"dipi_cpt_category":[],"class_list":["post-21993766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-posicionamiento-web","category-redes-sociales"],"yoast_head":"\nGoogle Analytics | C\u00f3mo usarlo para tu estrategia digital<\/title>\n<meta name=\"description\" content=\"Google Analytics es una herramienta de suma importancia en el marketing digital, aprende todo lo que puedes hacer con ella.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3rcore-server.com.pe\/en\/2022\/11\/09\/google-analytics-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics | C\u00f3mo usarlo para dar seguimiento a tu estrategia digital\" \/>\n<meta property=\"og:description\" content=\"Google Analytics es una herramienta de suma importancia en el marketing digital, aprende todo lo que puedes hacer con ella.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/3rcore-server.com.pe\/en\/2022\/11\/09\/google-analytics-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"3R CORE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3Rcore\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-09T15:12:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-07T15:53:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/11\/Portadas-google-analytics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1192\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sebastian Arrieta Gonzales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebastian Arrieta Gonzales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/\"},\"author\":{\"name\":\"Sebastian Arrieta Gonzales\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#\\\/schema\\\/person\\\/c5175540995a639f34ab729b1e30311a\"},\"headline\":\"Google Analytics | C\u00f3mo usarlo para dar seguimiento a tu estrategia digital\",\"datePublished\":\"2022-11-09T15:12:18+00:00\",\"dateModified\":\"2023-03-07T15:53:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/\"},\"wordCount\":981,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Portadas-google-analytics.jpg\",\"articleSection\":[\"Marketing\",\"Posicionamiento web\",\"Redes sociales\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/\",\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/\",\"name\":\"Google Analytics | C\u00f3mo usarlo para tu estrategia digital\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Portadas-google-analytics.jpg\",\"datePublished\":\"2022-11-09T15:12:18+00:00\",\"dateModified\":\"2023-03-07T15:53:54+00:00\",\"description\":\"Google Analytics es una herramienta de suma importancia en el marketing digital, aprende todo lo que puedes hacer con ella.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/#primaryimage\",\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Portadas-google-analytics.jpg\",\"contentUrl\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Portadas-google-analytics.jpg\",\"width\":1192,\"height\":450,\"caption\":\"google analytics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/11\\\/09\\\/google-analytics-marketing-digital\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/3rcore-server.com.pe\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Analytics | C\u00f3mo usarlo para dar seguimiento a tu estrategia digital\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#website\",\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/\",\"name\":\"3R CORE\",\"description\":\"Agencia de marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/3rcore-server.com.pe\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#organization\",\"name\":\"3R CORE\",\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/3rcore.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Group-18908.png\",\"contentUrl\":\"https:\\\/\\\/3rcore.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Group-18908.png\",\"width\":437,\"height\":158,\"caption\":\"3R CORE\"},\"image\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/3Rcore\\\/\",\"https:\\\/\\\/www.instagram.com\\\/3rcore_\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/66634480\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@3rcore\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#\\\/schema\\\/person\\\/c5175540995a639f34ab729b1e30311a\",\"name\":\"Sebastian Arrieta Gonzales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g\",\"caption\":\"Sebastian Arrieta Gonzales\"},\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/author\\\/sebastian-arrieta\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Analytics | C\u00f3mo usarlo para tu estrategia digital","description":"Google Analytics es una herramienta de suma importancia en el marketing digital, aprende todo lo que puedes hacer con ella.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/3rcore-server.com.pe\/en\/2022\/11\/09\/google-analytics-marketing-digital\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics | C\u00f3mo usarlo para dar seguimiento a tu estrategia digital","og_description":"Google Analytics es una herramienta de suma importancia en el marketing digital, aprende todo lo que puedes hacer con ella.","og_url":"https:\/\/3rcore-server.com.pe\/en\/2022\/11\/09\/google-analytics-marketing-digital\/","og_site_name":"3R CORE","article_publisher":"https:\/\/www.facebook.com\/3Rcore\/","article_published_time":"2022-11-09T15:12:18+00:00","article_modified_time":"2023-03-07T15:53:54+00:00","og_image":[{"width":1192,"height":450,"url":"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/11\/Portadas-google-analytics.jpg","type":"image\/jpeg"}],"author":"Sebastian Arrieta Gonzales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sebastian Arrieta Gonzales","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/#article","isPartOf":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/"},"author":{"name":"Sebastian Arrieta Gonzales","@id":"https:\/\/3rcore-server.com.pe\/#\/schema\/person\/c5175540995a639f34ab729b1e30311a"},"headline":"Google Analytics | C\u00f3mo usarlo para dar seguimiento a tu estrategia digital","datePublished":"2022-11-09T15:12:18+00:00","dateModified":"2023-03-07T15:53:54+00:00","mainEntityOfPage":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/"},"wordCount":981,"commentCount":1,"publisher":{"@id":"https:\/\/3rcore-server.com.pe\/#organization"},"image":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/11\/Portadas-google-analytics.jpg","articleSection":["Marketing","Posicionamiento web","Redes sociales"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/","url":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/","name":"Google Analytics | C\u00f3mo usarlo para tu estrategia digital","isPartOf":{"@id":"https:\/\/3rcore-server.com.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/#primaryimage"},"image":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/#primaryimage"},"thumbnailUrl":"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/11\/Portadas-google-analytics.jpg","datePublished":"2022-11-09T15:12:18+00:00","dateModified":"2023-03-07T15:53:54+00:00","description":"Google Analytics es una herramienta de suma importancia en el marketing digital, aprende todo lo que puedes hacer con ella.","breadcrumb":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/#primaryimage","url":"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/11\/Portadas-google-analytics.jpg","contentUrl":"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/11\/Portadas-google-analytics.jpg","width":1192,"height":450,"caption":"google analytics"},{"@type":"BreadcrumbList","@id":"https:\/\/3rcore-server.com.pe\/2022\/11\/09\/google-analytics-marketing-digital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/3rcore-server.com.pe\/"},{"@type":"ListItem","position":2,"name":"Google Analytics | C\u00f3mo usarlo para dar seguimiento a tu estrategia digital"}]},{"@type":"WebSite","@id":"https:\/\/3rcore-server.com.pe\/#website","url":"https:\/\/3rcore-server.com.pe\/","name":"3R CORE","description":"Agencia de marketing","publisher":{"@id":"https:\/\/3rcore-server.com.pe\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/3rcore-server.com.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/3rcore-server.com.pe\/#organization","name":"3R CORE","url":"https:\/\/3rcore-server.com.pe\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/3rcore-server.com.pe\/#\/schema\/logo\/image\/","url":"https:\/\/3rcore.com\/wp-content\/uploads\/2025\/02\/Group-18908.png","contentUrl":"https:\/\/3rcore.com\/wp-content\/uploads\/2025\/02\/Group-18908.png","width":437,"height":158,"caption":"3R CORE"},"image":{"@id":"https:\/\/3rcore-server.com.pe\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/3Rcore\/","https:\/\/www.instagram.com\/3rcore_\/","https:\/\/www.linkedin.com\/company\/66634480\/","https:\/\/www.tiktok.com\/@3rcore"]},{"@type":"Person","@id":"https:\/\/3rcore-server.com.pe\/#\/schema\/person\/c5175540995a639f34ab729b1e30311a","name":"Sebastian Arrieta Gonzales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g","caption":"Sebastian Arrieta Gonzales"},"url":"https:\/\/3rcore-server.com.pe\/en\/author\/sebastian-arrieta\/"}]}},"_links":{"self":[{"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/posts\/21993766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/comments?post=21993766"}],"version-history":[{"count":4,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/posts\/21993766\/revisions"}],"predecessor-version":[{"id":21993779,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/posts\/21993766\/revisions\/21993779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/media\/21993777"}],"wp:attachment":[{"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/media?parent=21993766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/categories?post=21993766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/tags?post=21993766"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=21993766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}