{"id":21244444,"date":"2022-11-03T14:28:31","date_gmt":"2022-11-03T19:28:31","guid":{"rendered":"https:\/\/3rcore.com\/?p=21244444"},"modified":"2022-11-03T14:28:34","modified_gmt":"2022-11-03T19:28:34","slug":"regla-de-tercios","status":"publish","type":"post","link":"https:\/\/3rcore-server.com.pe\/en\/2022\/11\/03\/regla-de-tercios\/","title":{"rendered":"C\u00f3mo mejorar el dise\u00f1o de tu p\u00e1gina web con la regla de tercios"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

El <\/span>arte <\/b>es una materia que se encuentra presente en cada \u00e1mbito de la vida y el <\/span>marketing <\/b>no es una excepci\u00f3n. Por tal motivo, haremos un repaso sobre la <\/span>regla de tercios<\/b> y lo mucho que puede aportar en tu <\/span>estrategia de marketing digital<\/b>.<\/span><\/p>\n

\u00bfQu\u00e9 es la regla de tercios?<\/span><\/h2>\n

Para poder aplicar esta <\/span>t\u00e9cnica art\u00edstica<\/b>, es necesario comprender la profundidad presente en su definici\u00f3n. Entonces, se define a la <\/span>regla de tercios como una t\u00e9cnica de composici\u00f3n en la elaboraci\u00f3n de piezas gr\u00e1ficas<\/b>.<\/span><\/p>\n

Esta gu\u00eda se caracteriza por<\/span> dividir la imagen en nueve cuadrantes que siguen una misma proporci\u00f3n<\/b>. En consecuencia, se <\/span>ubica el elemento principal<\/b> en el <\/span>cruce <\/b>generado en los cuadrantes, generando un <\/span>impacto <\/b>tanto visual como emocional.<\/span><\/p>\n

Por tal motivo, su aplicaci\u00f3n en los campos de la <\/span>fotograf\u00eda<\/b>, <\/span>dise\u00f1o <\/b>y <\/span>programaci\u00f3n <\/b>es bastante com\u00fan. Adem\u00e1s, se trata de una <\/span>gu\u00eda de f\u00e1cil ejecuci\u00f3n<\/b> pero con destacables resultados.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/tercios-que-es-e1667503388255.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbreglas de tercios\u00bb title_text=\u00bbtercios-que-es\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

\u00bfCu\u00e1l es la explicaci\u00f3n detr\u00e1s de la regla de tercios?<\/span><\/h2>\n

La <\/span>regla de tres tercios<\/b> es m\u00e1s que una t\u00e9cnica, se trata de una forma de definir la <\/span>percepci\u00f3n humana<\/b>. El ser humano practica intr\u00ednsecamente el <\/span>reconocimiento de patrones<\/b>, por lo que, en su conciencia, es m\u00e1s <\/span>receptivo a ciertos est\u00edmulos<\/b>.<\/span><\/p>\n

La gu\u00eda<\/strong><\/span>\u00a0de tercios<\/b> es producto de ello, ya que es una interpretaci\u00f3n de la forma en la que las personas <\/span>escanean est\u00edmulos visuales<\/b>. En este caso, las personas encuentran como <\/span>foco de atenci\u00f3n<\/b> aquellos espacios en los que se generan los <\/span>cruces de cuadrantes<\/b>.<\/span><\/p>\n

Asimismo, es importante acotar que aquellos con <\/span>mayor impacto<\/b> son los pertenecientes al <\/span>sector izquierdo<\/b> de la imagen.<\/span><\/p>\n

Por otra parte, su presencia constante tambi\u00e9n se debe a su <\/span>origen<\/b>, ya que se trata de una <\/span>sintetizaci\u00f3n <\/b>de la <\/span>proporci\u00f3n \u00e1urea<\/b><\/a>. Por ello, se establece la regla de tercios como un medio para alcanzar la <\/span>formalidad est\u00e9tica y visual<\/b>.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/tercios-explicacion.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbregla de tercios fotografia\u00bb title_text=\u00bbtercios-explicacion\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

La regla de tercios en el marketing<\/span><\/h2>\n

En el <\/span>marketing<\/b>, la <\/span>gu\u00eda de tercios<\/b> se hace indispensable debido a la constante presencia de <\/span>contenido visual<\/b> que desarrolla. Por tal motivo, vamos a repasar la aplicaci\u00f3n de esta gu\u00eda en diversas <\/span>estrategias de marketing digital<\/b>.<\/span><\/p>\n

Aplicaci\u00f3n en p\u00e1ginas web e e-commerce<\/span><\/h3>\n

La <\/span>t\u00e9cnica de tercios<\/b> se encuentra presente intr\u00ednsecamente en la <\/span>percepci\u00f3n humana<\/b>, por tal motivo, esta puede <\/span>adaptarse a diversas dimensiones<\/b>. Consecuentemente, la gu\u00eda puede formar parte de <\/span>p\u00e1ginas responsive<\/b> sin disminuir su efectividad.<\/span><\/p>\n

Al <\/span>dise\u00f1ar una p\u00e1gina web<\/b><\/a>, aplicar la <\/span>regla de tres tercios<\/b> como la base del <\/span>dise\u00f1o UI<\/b> permitir\u00e1 que recibas una mejor <\/span>respuesta <\/b>de tu p\u00fablico. Una <\/span>interfaz <\/b>que aplique esta <\/span>t\u00e9cnica <\/b>aumentar\u00e1 el <\/span>tiempo <\/b>en el que los <\/span>usuarios naveguen<\/b> en la p\u00e1gina.<\/span><\/p>\n

Asimismo,\u00a0 al estar expuestos a un <\/span>dise\u00f1o con la regla de tercios<\/b>, los usuarios son m\u00e1s propensos a <\/span>interactuar <\/b>con la <\/span>propuesta de la marca<\/b>. El sustento de ello es la <\/span>comodidad <\/b>que experimentan.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/tercios-web.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbtres tercios\u00bb title_text=\u00bbtercios-web\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Integraci\u00f3n en el marketing de contenidos<\/span><\/h3>\n

Por otra parte, se debe mencionar la predominante presencia de las <\/span>redes sociales<\/b><\/a> como soporte para el <\/span>marketing de contenidos<\/b>. Muchas de estas plataformas recurren a <\/span>recursos visuales<\/b> para basar su din\u00e1mica de <\/span>interacci\u00f3n<\/b>.<\/span><\/p>\n

Por tal motivo, son un espacio ideal para integrar la <\/span>t\u00e9cnica de tercios<\/b>, ya que se realizar\u00e1 de <\/span>forma org\u00e1nica y aut\u00e9ntica<\/b>. Del mismo modo, una correcta aplicaci\u00f3n de la gu\u00eda aumentar\u00e1 las probabilidades de que <\/span>interact\u00faen <\/b>con tu <\/span>marca<\/b>.<\/span><\/p>\n

Es entonces que se encuentra en la <\/span>regla de tercios<\/b> una forma de <\/span>ofrecer valor<\/b> eficientemente.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/tercios-content.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbregla de 3 simple online\u00bb title_text=\u00bbtercios-content\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

Exposici\u00f3n de publicidad<\/span><\/h3>\n

Finalmente, la distribuci\u00f3n de <\/span>banners publicitarios<\/b> a lo largo de <\/span>espacios digitales<\/b> puede potenciarse mediante una correcta gesti\u00f3n de la <\/span>regla de tercios<\/b>. Como hemos mencionado previamente, las personas son m\u00e1s <\/span>receptivas <\/b>cuando se sienten <\/span>c\u00f3modas<\/b>, lo que es una gran oportunidad para <\/span>producir una venta<\/b>.<\/span><\/p>\n

Por tal motivo, la aplicaci\u00f3n de una <\/span>distribuci\u00f3n visual<\/b> tan arm\u00f3nica como con la <\/span>gu\u00eda de tercios<\/b> es tambi\u00e9n un <\/span>hook para vender<\/b>. En ese sentido, si tienes la oportunidad de seleccionar la <\/span>ubicaci\u00f3n de tus contenidos publicitarios<\/b>, los <\/span>cuadrantes izquierdos<\/b> son una alternativa ideal.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/11\/tercios-ads.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbregla de los tercios\u00bb title_text=\u00bbtercios-ads\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Como puede apreciarse, aplicar la <\/span>regla de tercios<\/b> permite potenciar muchas <\/span>estrategias de marketing digital<\/b>. Por ello, como <\/span>agencia de marketing digital en La Molina<\/b><\/a>, buscamos siempre nuevas formas de reinventar nuestra <\/span>propuesta experiencial<\/b>.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

El arte es una materia que se encuentra presente en cada \u00e1mbito de la vida y el marketing no es una excepci\u00f3n. Por tal motivo, haremos un repaso sobre la regla de tercios y lo mucho que puede aportar en tu estrategia de marketing digital. \u00bfQu\u00e9 es la regla de tercios? Para poder aplicar esta […]<\/p>\n","protected":false},"author":3,"featured_media":21244460,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[],"dipi_cpt_category":[],"class_list":["post-21244444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nRegla de Tercios | C\u00f3mo mejorar el dise\u00f1o de tu p\u00e1gina web<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo mejorar el dise\u00f1o de tu p\u00e1gina web con la regla de tercios bajo la experiencia de una agencia de marketing digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3rcore-server.com.pe\/en\/2022\/11\/03\/regla-de-tercios\/\" \/>\n<meta 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