{"id":19673262,"date":"2022-10-10T17:09:11","date_gmt":"2022-10-10T22:09:11","guid":{"rendered":"https:\/\/3rcore.com\/?p=19673262"},"modified":"2022-10-10T17:09:12","modified_gmt":"2022-10-10T22:09:12","slug":"casos-de-exito-branding","status":"publish","type":"post","link":"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/10\/casos-de-exito-branding\/","title":{"rendered":"Los casos de Branding m\u00e1s exitosos | Marcas con prop\u00f3sito"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Con el pasar del tiempo, el <\/span>perfil de los consumidores<\/b><\/a> se ha vuelto m\u00e1s exigente, ya que sus <\/span>necesidades<\/b> contemplan <\/span>factores funcionales y hedonistas<\/b>. Por tal motivo, los clientes buscan <\/span>sentir<\/b> una <\/span>conexi\u00f3n<\/b> con muchos de los <\/span>productos y marcas<\/b> que consumen, en ello reside la importancia del <\/span>branding<\/b>.<\/span><\/p>\n

El <\/span>branding<\/b> permite desarrollar de forma constante la <\/span>propuesta de una marca<\/b>, facilitando su <\/span>adopci\u00f3n<\/b> en aquellos perfiles con los que encuentra afinidad. Por tal motivo, las <\/span>marcas<\/b> representan una forma de <\/span>agregar valor<\/b> a un producto.<\/span><\/p>\n

\u00bfQu\u00e9 es una marca?<\/span><\/h2>\n

Para conocer el concepto de branding, primero se debe definir qu\u00e9 es una marca. Una <\/span>marca es el conjunto de identificadores que permiten distinguir un producto<\/b>.<\/span><\/p>\n

De este modo, el p\u00fablico puede <\/span>reconocer<\/b> con mayor facilidad la propuesta, as\u00ed como <\/span>contrastar<\/b> con las dem\u00e1s alternativas presentes en el mercado.<\/span><\/p>\n

Asimismo, es necesario enfatizar en que un <\/span>logo<\/b><\/a> no es m\u00e1s que una parte de todo lo que una <\/span>marca<\/b> engloba.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/que-es-una-marca.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbque es una marca\u00bb title_text=\u00bbque-es-una-marca\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

\u00bfQu\u00e9 es branding?<\/span><\/h2>\n

Por otra parte, el <\/span>branding<\/b> se define como las <\/span>diversas acciones y esfuerzos que se realizan al momento de gestionar una marca<\/b>. El <\/span>branding<\/b> es el responsable de plasmar la <\/span>identidad de marca<\/b><\/a> a lo largo de la <\/span>comunicaci\u00f3n<\/b><\/a> que una marca ofrece a su p\u00fablico.<\/span><\/p>\n

Del mismo modo, el <\/span>branding<\/b> tiene como objetivo generar un <\/span>v\u00ednculo s\u00f3lido<\/b> entre la propuesta y el target, impulsando la <\/span>preferencia<\/b> por la <\/span>marca<\/b>.<\/span><\/p>\n

\u00bfPor qu\u00e9 es importante usar branding?<\/span><\/h3>\n

Actualmente, el <\/span>comportamiento del consumidor<\/b> se ve influenciado en gran medida por <\/span>factores emocionales<\/b>, las personas buscan alternativas que ofrezcan algo m\u00e1s que funcionalidades.<\/span><\/p>\n

Por ello, el <\/span>branding<\/b> permite <\/span>plasmar<\/b> coherentemente diversas <\/span>ideas y valores<\/b> a lo largo de los puntos de contacto de una marca.<\/span><\/p>\n

Del mismo modo, un <\/span>branding funcional<\/b> es una forma de <\/span>distinguirse<\/b> en un <\/span>mercado<\/b> altamente <\/span>competitivo<\/b>.<\/span><\/p>\n

Cuando la industria se encuentra saturada de <\/span>alternativas<\/b> que ofrecen las mismas caracter\u00edsticas, las <\/span>marcas<\/b> son un factor decisivo para la <\/span>elecci\u00f3n de compra<\/b>.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/que-es-branding.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bb branding que es\u00bb title_text=\u00bbque-es-branding\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]

Casos de \u00e9xito de marcas con prop\u00f3sito<\/span><\/h2>\n

Como <\/span>agencia<\/b> digital<\/b> con gran experiencia en <\/span>branding<\/b>, hemos identificado un par de ejemplos que evidencian la ventaja que una correcta<\/span> gesti\u00f3n de marca <\/b>ofrece.<\/span><\/p>\n

Ejemplos de branding en el Per\u00fa<\/span><\/h3>\n

Rosatel<\/span><\/h4>\n

Rosatel<\/b><\/a>, la <\/span>florer\u00eda<\/b> m\u00e1s reconocida del <\/span>Per\u00fa<\/b>, gestiona su <\/span>marca<\/b> de una forma realmente efectiva, al mantener una comunicaci\u00f3n constante.<\/span><\/p>\n

El <\/span>branding de Rosatel<\/b> se basa en las <\/span>emociones<\/b> y la <\/span>distinci\u00f3n<\/b>, por tal motivo emplean <\/span>colores<\/b><\/a> como el rojo, que representa intensidad. Por otra parte, el <\/span>lenguaje<\/b> con el que se comunican en sus <\/span>redes sociales<\/b> y mediante sus<\/span> colaboradores<\/b> es bastante <\/span>formal y ameno<\/b>.<\/span><\/p>\n

Estas misma ideas se ven plasmadas en sus <\/span>productos<\/b>, precisamente en sus paquetes. Ya que, pese a transmitir <\/span>emociones<\/b> tan fuertes como el amor, lo hacen mediante un <\/span>dise\u00f1o sobrio y estilizado<\/b>.<\/span><\/p>\n

De este modo, <\/span>Rosatel<\/b> se ha consolidado como la <\/span>florer\u00eda<\/b> m\u00e1s <\/span>reconocida<\/b> y <\/span>emblem\u00e1tica<\/b> del <\/span>Per\u00fa<\/b>.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/branding-rosatel.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbbranding\u00bb title_text=\u00bbbranding-rosatel\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Inca Kola<\/span><\/h4>\n

En los \u00faltimos a\u00f1os, <\/span>Inca Kola<\/b><\/a> ha realizado enormes esfuerzos para impulsar su <\/span>identidad de marca<\/b> como una asociada a la <\/span>diversidad<\/b>. <\/span>Inca Kola<\/b> es un ejemplo de <\/span>constancia<\/b>, ya que este <\/span>enfoque de marca<\/b> lo han construido de a pocos.<\/span><\/p>\n

Conceptos como la <\/span>creatividad<\/b> o la <\/span>versatilidad<\/b> fueron el punto de partida para comunicar la <\/span>promesa de marca<\/b> moderna. Sin embargo, la <\/span>marca<\/b> ha apostado por enfatizar en temas que, dadas ciertas barreras presentes en el entorno, pueden considerarse pol\u00e9micas.<\/span><\/p>\n

No obstante, estos esfuerzos no hacen m\u00e1s que demostrar el <\/span>compromiso aut\u00e9ntico<\/b> que la <\/span>marca<\/b> tiene con su <\/span>prop\u00f3sito<\/b>. De esta forma, el <\/span>branding<\/b> de la marca se ve potenciado considerando el <\/span>posicionamiento<\/b><\/a> que la marca busca concretar.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/branding-incakola.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bb inca kola\u00bb title_text=\u00bbbranding-incakola\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Ejemplos de branding internacionales<\/span><\/h3>\n

Nike<\/span><\/h4>\n

La marca deportiva <\/span>Nike<\/b><\/a> es, sin duda alguna, uno de los mayores exponentes de <\/span>branding<\/b>, al tener un <\/span>prop\u00f3sito<\/b> plasmado intr\u00ednsecamente en su propuesta. Empleando sus caracter\u00edsticos logo y slogan, buscan promover las condiciones para una <\/span>sociedad<\/b> m\u00e1s <\/span>justa y unida<\/b>.<\/span><\/p>\n

A lo largo de los a\u00f1os, sus esfuerzos de comunicaci\u00f3n se han centrado en <\/span>empoderar<\/b> a poblaciones vulnerables. Esto mismo se ve reforzado en sus <\/span>auspicios<\/b>, al crear alianzas estrat\u00e9gicas con deportistas que tambi\u00e9n se encuentran <\/span>comprometidos<\/b> con la sociedad.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/branding-nike.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbidentidad de marca\u00bb title_text=\u00bbbranding-nike\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Dove<\/span><\/h4>\n

Del mismo modo, la <\/span>marca de cuidado personal<\/b> propone un <\/span>branding<\/b> basado en un <\/span>prop\u00f3sito de marca<\/b>. El <\/span>eje comunicacional<\/b> de la <\/span>marca<\/b> es la <\/span>belleza aut\u00e9ntica<\/b>, es decir, sin c\u00e1nones o est\u00e1ndares.<\/span><\/p>\n

Dove<\/b><\/a> basa sus campa\u00f1as en mostrar la <\/span>diversidad humana<\/b>, afirmando que la <\/span>belleza<\/b> se encuentra ah\u00ed, indistintamente de la opini\u00f3n de las masas.<\/span><\/p>\n

Incluso, han desarrollado <\/span>esfuerzos<\/b> para <\/span>concientizar<\/b> a los padres de familia sobre las peligrosas \u201crecomendaciones de belleza\u201d a la que sus hijos est\u00e1n expuestos en internet.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/branding-dove.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbque es branding\u00bb title_text=\u00bbbranding-dove\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Como puede apreciarse, adoptar un <\/span>branding<\/b> en profundidad es una decisi\u00f3n verdaderamente importante, ya que as\u00ed se logra incrementar el valor de una marca<\/a>. Como <\/span>agencia de marketing digital<\/b><\/a>, afirmamos que el <\/span>branding<\/b> es una pieza fundamental para consolidar una <\/span>marca<\/b> exitosa.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Con el pasar del tiempo, el perfil de los consumidores se ha vuelto m\u00e1s exigente, ya que sus necesidades contemplan factores funcionales y hedonistas. Por tal motivo, los clientes buscan sentir una conexi\u00f3n con muchos de los productos y marcas que consumen, en ello reside la importancia del branding. El branding permite desarrollar de forma […]<\/p>\n","protected":false},"author":3,"featured_media":19673276,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[],"dipi_cpt_category":[],"class_list":["post-19673262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\nBranding | Casos de \u00e9xito de marcas con prop\u00f3sito<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo el branding de marcas con prop\u00f3sito han logrado ser parte fundamental de su \u00e9xito y reconocimiento en el mercado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/10\/casos-de-exito-branding\/\" \/>\n<meta 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