{"id":19673246,"date":"2022-10-05T14:39:56","date_gmt":"2022-10-05T19:39:56","guid":{"rendered":"https:\/\/3rcore.com\/?p=19673246"},"modified":"2022-10-05T14:39:58","modified_gmt":"2022-10-05T19:39:58","slug":"tipos-de-logo","status":"publish","type":"post","link":"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/05\/tipos-de-logo\/","title":{"rendered":"\u00bfToda marca tiene un logotipo? | Los tipos de logo"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

La creaci\u00f3n de una <\/span>identidad de marca<\/b> requiere de una gran cantidad de elementos que representen el concepto de la <\/span>propuesta de valor<\/b>. Una de las piezas m\u00e1s identificables es el <\/span>logo<\/b>; sin embargo, existen bastantes <\/span>sesgos<\/b> al momento de <\/span>definir<\/b> lo que es un logo.<\/span><\/p>\n

Existe una confusi\u00f3n colectiva al momento de distinguir las diferencias entre lo <\/span>que es un s\u00edmbolo<\/b>, un <\/span>logotipo<\/b> y un <\/span>logo<\/b>. Por tal motivo, vamos a desarrollar todos los conceptos necesarios para definir correctamente la m\u00e1xima representaci\u00f3n de tu <\/span>marca<\/b>.<\/span><\/p>\n

\u00bfQu\u00e9 es un logo?<\/span><\/h2>\n

La forma m\u00e1s general de definir un <\/span>logo<\/b> es como <\/span>la presentaci\u00f3n gr\u00e1fica de una marca<\/b>, la cual <\/span>puede emplear elementos visuales y<\/b>\u00a0tipogr\u00e1ficos<\/a>. Estos cumplen un rol comunicativo, ya que, mediante su dise\u00f1os, deben transmitir la propuesta de la marca.<\/span><\/p>\n

Un logo correctamente realizado <\/span>representa la personalidad y filosof\u00eda de marca<\/b>, para ello se debe realizar una minuciosa elecci\u00f3n de <\/span>fuentes<\/b> y <\/span>colorimetr\u00eda<\/b><\/a>. Del mismo modo, se debe comprender el <\/span>impacto psicol\u00f3gico<\/b> que ciertos elementos visuales ofrecen, como las <\/span>formas<\/b> o los <\/span>trazos<\/b>.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/que-es-un-logo.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbque es un logo\u00bb title_text=\u00bbque-es-un-logo\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Tipos de logo<\/span><\/h2>\n

Un <\/span>error <\/b>com\u00fan es <\/span>definir a todo logo como un logotipo<\/b>, la similitud fon\u00e9tica de ambos t\u00e9rminos es el causante de tal error. No obstante, los<\/span> logotipos son uno de los formatos de logo<\/b> que se pueden reconocer al momento de dise\u00f1arlos.<\/span><\/p>\n

\u00bfQu\u00e9 es un logotipo?<\/span><\/h3>\n

Se entiende como <\/span>logotipo<\/b> a <\/span>la representaci\u00f3n de la marca mediante texto y\/o palabras<\/b>. Es decir, <\/span>los logotipos no cuentan con s\u00edmbolos ni \u00edconos<\/b>, son \u00fanicamente texto.<\/span><\/p>\n

Se puede profundizar en los <\/span>logotipos<\/b> con la elecci\u00f3n de <\/span>tipograf\u00edas<\/b>, as\u00ed como en la personalizaci\u00f3n de estas.<\/span><\/p>\n

No obstante, al tratarse de un <\/span>logo<\/b> que requiere de palabras, puede generar dificultades al globalizarse si la marca cuenta con un <\/span>nombre descriptivo<\/b>.<\/span><\/p>\n

Como ejemplo de logotipos internacionales encontramos a <\/span>Coca-Cola<\/a><\/strong>, que representa a su marca con la emblem\u00e1tica <\/span>tipograf\u00eda de trazos curvos<\/b>.<\/span><\/p>\n

Paralelamente, en el <\/span>Per\u00fa<\/b>, un ejemplo de <\/span>logotipo<\/b> es de la cadena de poller\u00edas <\/span>Villa Chicken<\/a><\/strong>, marca que emplea dos fuentes para representar su propuesta.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/que-es-un-logotipo.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbque es un logotipo\u00bb title_text=\u00bbque-es-un-logotipo\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

\u00bfQu\u00e9 es un isotipo?<\/span><\/h3>\n

Por otra parte, <\/span>los isotipos son la representaci\u00f3n gr\u00e1fica de una marca mediante s\u00edmbolos o \u00edconos<\/b>, evitando el uso de textos. De este modo, se busca plasmar de forma <\/span>abstracta<\/b> la propuesta de negocio.<\/span><\/p>\n

Los isotipos son una forma de representar <\/span>conceptos impl\u00edcitamente<\/b>, ya que su naturaleza visual permite plasmar trazos con mayor profundidad que las tipograf\u00edas.<\/span><\/p>\n

Del mismo modo, al tratarse de <\/span>logos abstractos<\/b>, se <\/span>reducen los potenciales errores<\/b> de percepci\u00f3n que s\u00ed podr\u00edan encontrarse con logotipos, al no usar palabras.<\/span><\/p>\n

El <\/span>ejemplo<\/b> por excelencia para ejemplificar el valor de los <\/span>isotipos<\/b> es el logo de <\/span>Apple<\/b><\/a>. El <\/span>logo<\/b> usa un s\u00edmbolo de una manzana para representar a la <\/span>marca como disruptiva<\/b>.<\/span><\/p>\n

Por otra parte, en el <\/span>Per\u00fa<\/b>, muchas <\/span>universidades emplean isotipos como logo<\/b>, siendo la <\/span>Universidad Peruana de Ciencias Aplicadas<\/b><\/a> un gran ejemplo.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/que-es-un-isotipo.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbque es un simbolo\u00bb title_text=\u00bbque-es-un-isotipo\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

\u00bfQu\u00e9 es un imagotipo?<\/span><\/h3>\n

Los <\/span>imagotipos son la uni\u00f3n de un logotipo y un isotipo para el desarrollo de un logo<\/b>. De esta forma, <\/span>se equilibra el uso de elementos visuales y tipogr\u00e1ficos<\/b> para representar la propuesta de la marca.<\/span><\/p>\n

Algo caracter\u00edstico de los <\/span>imagotipos<\/b> es que<\/span> los elementos <\/b>presentes, es decir, el texto y el s\u00edmbolo, <\/span>pueden funcionar independientemente<\/b>. Es decir, para agilizar la comunicaci\u00f3n en ciertas ocasiones, es posible usar \u00fanicamente el s\u00edmbolo o el texto.<\/span><\/p>\n

Internacionalmente, <\/span>adidas<\/b><\/a> es el ejemplo ideal de <\/span>imagotipo<\/b>, ya que cuentan con un <\/span>\u00edcono y con texto<\/b>, los cuales funcionan independientemente seg\u00fan la necesidad. En el <\/span>Per\u00fa<\/b>, el <\/span>canal Latina<\/b><\/a> es un ejemplo que representa este formato de <\/span>logo<\/b>.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/que-es-un-imagotipo.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bb como hacer un logo\u00bb title_text=\u00bbque-es-un-imagotipo\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

\u00bfQu\u00e9 es un isologo?<\/span><\/h3>\n

Finalmente, los <\/span>isologos son la uni\u00f3n inseparable entre texto y elementos visuales<\/b>. Este tipo de <\/span>logo fusiona ambos elementos<\/b> para ofrecer una experiencia gr\u00e1fica bastante completa.<\/span><\/p>\n

Ambas piezas funcionan \u00fanicamente al estar juntas<\/b>, ya que requieren estar integradas para representar la idea de la propuesta. En caso <\/span>de separarse<\/b> los elementos, se <\/span>pierde el valor<\/b> del dise\u00f1o.<\/span><\/p>\n

En el mercado global, la cadena de comida r\u00e1pida <\/span>Burger King<\/a><\/strong> es un ejemplo perfecto para mostrar la <\/span>sinergia<\/b> que un <\/span>isologo<\/b> ofrece.<\/span><\/p>\n

Como un ejemplo en el <\/span>Per\u00fa<\/b>, la cerveza <\/span>Pilsen Callao<\/a><\/strong> emplea el <\/span>mismo formato de logo<\/b>, al incluir tipograf\u00edas y elementos gr\u00e1ficos en sinergia.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/que-es-un-isologo.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bblogo crear gratis\u00bb title_text=\u00bbque-es-un-isologo\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Los <\/span>logos<\/b> son una gran oportunidad de <\/span>visibilizar tu marca<\/b>, ya que los elementos tipogr\u00e1ficos y visuales <\/span>facilitan la recordaci\u00f3n<\/b>.<\/span><\/p>\n

Qu\u00e9 <\/span>tipo de logo<\/b> emplear puede depender de muchos factores, como las condiciones de la industria o los atributos del producto.<\/span><\/p>\n

No obstante, no se debe olvidar que un <\/span>logo<\/b> no es m\u00e1s que una <\/span>fracci\u00f3n<\/b> de todo lo que es la <\/span>identidad de marca<\/b>.<\/span><\/p>\n

Como <\/span>agencia de marketing digital<\/b><\/a>, comprendemos la importancia y profundidad que se requiere en el <\/span>branding<\/b>. Por tal motivo, afirmamos que un <\/span>manual de marca<\/b><\/a> comprende m\u00e1s <\/span>elementos representativos para la comunicaci\u00f3n<\/b> de una propuesta.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

La creaci\u00f3n de una identidad de marca requiere de una gran cantidad de elementos que representen el concepto de la propuesta de valor. Una de las piezas m\u00e1s identificables es el logo; sin embargo, existen bastantes sesgos al momento de definir lo que es un logo. Existe una confusi\u00f3n colectiva al momento de distinguir las […]<\/p>\n","protected":false},"author":3,"featured_media":19673258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[],"dipi_cpt_category":[],"class_list":["post-19673246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"yoast_head":"\n\u00bfLogo o logotipo? | Descubre la variedad en los tipos de logos<\/title>\n<meta name=\"description\" content=\"Existen muchas complicaciones para diferenciar un logo y un logotipo. Por tal motivo, te presentamos los diferentes tipos de logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/05\/tipos-de-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfToda marca tiene un logotipo? | Los tipos de logo\" \/>\n<meta property=\"og:description\" content=\"Existen muchas complicaciones para diferenciar un logo y un logotipo. Por tal motivo, te presentamos los diferentes tipos de logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/05\/tipos-de-logo\/\" \/>\n<meta property=\"og:site_name\" content=\"3R CORE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3Rcore\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-05T19:39:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-05T19:39:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/10\/Portadas-TiposLogos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1192\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sebastian Arrieta Gonzales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebastian Arrieta Gonzales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/2022\\\/10\\\/05\\\/tipos-de-logo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/2022\\\/10\\\/05\\\/tipos-de-logo\\\/\"},\"author\":{\"name\":\"Sebastian Arrieta Gonzales\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#\\\/schema\\\/person\\\/c5175540995a639f34ab729b1e30311a\"},\"headline\":\"\u00bfToda marca tiene un logotipo? | Los tipos de logo\",\"datePublished\":\"2022-10-05T19:39:56+00:00\",\"dateModified\":\"2022-10-05T19:39:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/2022\\\/10\\\/05\\\/tipos-de-logo\\\/\"},\"wordCount\":1233,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/2022\\\/10\\\/05\\\/tipos-de-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Portadas-TiposLogos.jpg\",\"articleSection\":[\"Branding\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/2022\\\/10\\\/05\\\/tipos-de-logo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/2022\\\/10\\\/05\\\/tipos-de-logo\\\/\",\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/2022\\\/10\\\/05\\\/tipos-de-logo\\\/\",\"name\":\"\u00bfLogo o logotipo? | Descubre la variedad en los tipos de logos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/2022\\\/10\\\/05\\\/tipos-de-logo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/2022\\\/10\\\/05\\\/tipos-de-logo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/Portadas-TiposLogos.jpg\",\"datePublished\":\"2022-10-05T19:39:56+00:00\",\"dateModified\":\"2022-10-05T19:39:58+00:00\",\"description\":\"Existen muchas complicaciones para diferenciar un logo y un logotipo. 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