{"id":19673230,"date":"2022-10-04T12:49:16","date_gmt":"2022-10-04T17:49:16","guid":{"rendered":"https:\/\/3rcore.com\/?p=19673230"},"modified":"2023-03-07T10:55:19","modified_gmt":"2023-03-07T15:55:19","slug":"marketing-inmobiliario","status":"publish","type":"post","link":"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/04\/marketing-inmobiliario\/","title":{"rendered":"Marketing inmobiliario | Estrategias exitosas para tu inmobiliaria"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Con el pasar de los a\u00f1os, el <\/span>marketing<\/b> ha expandido los segmentos en los que se desarrolla. Entre ellos, se destaca el crecimiento del <\/span>marketing inmobiliario<\/b>, tendencia que ha llegado para consolidarse en el mercado y facilitar la <\/span>venta de inmuebles<\/b>.<\/span><\/p>\n

La masiva adopci\u00f3n de <\/span>herramientas digitales<\/b> ha permitido que el <\/span>marketing inmobiliario<\/b> se desarrolle de forma exponencial. Los nuevos puntos de contacto disponibles facilitan el <\/span>proceso comunicativo<\/b><\/a> dentro del <\/span>rubro inmobiliario<\/b>.<\/span><\/p>\n

\u00bfQu\u00e9 es una inmobiliaria?<\/span><\/h2>\n

Para poder comprender el concepto de <\/span>Marketing inmobiliario<\/b>, es indispensable comprender en qu\u00e9 consiste un <\/span>negocio inmobiliario<\/b>. Una <\/span>inmobiliaria es una organizaci\u00f3n dedicada a la negociaci\u00f3n de propiedades<\/b>, tanto comerciales como viviendas.<\/span><\/p>\n

Sin embargo, tambi\u00e9n existen <\/span>empresas inmobiliarias<\/b> dedicadas a la construcci\u00f3n y desarrollo de <\/span>proyectos inmobiliarios<\/b><\/a>. Por tal motivo, el margen de maniobra de estos negocios se expande para cubrir m\u00e1s necesidades relacionadas a los <\/span>bienes ra\u00edces<\/b>.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/que-es-una-inmobiliaria.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbque es inmobiliaria\u00bb title_text=\u00bbque-es-una-inmobiliaria\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

\u00bfQu\u00e9 es el marketing inmobiliario?<\/span><\/h2>\n

Se entiende como <\/span>marketing inmobiliario<\/b> como el <\/span>conjunto de estrategias y procedimientos que tienen como finalidad promover la compra y venta de inmuebles<\/b>.<\/span><\/p>\n

Uno de los prop\u00f3sitos del <\/span>marketing inmobiliario<\/b> es ofrecer <\/span>accesibilidad<\/b> a los potenciales compradores de propiedades, aprovechando el alcance de los canales de comunicaci\u00f3n vigentes.<\/span><\/p>\n

Una correcta ejecuci\u00f3n del <\/span>marketing inmobiliario<\/b> requiere de un proceso de planificaci\u00f3n minucioso y preciso.<\/span><\/p>\n

De este modo, se busca emplear eficientemente los recursos disponibles para lograr una respuesta positiva entre la audiencia objetivo.<\/span><\/p>\n

\u00bfC\u00f3mo dar inicio a un plan de marketing inmobiliario?<\/span><\/h3>\n

Un <\/span>plan de marketing<\/b> correctamente estructurado debe seguir algunas pautas que permitan y validen su efectividad.<\/span><\/p>\n

Comprender las <\/span>condiciones de la industria<\/b> mediante un <\/span>an\u00e1lisis del microentorno y macroentorno<\/b> es necesario para entender las necesidades y exigencias actuales.<\/span><\/p>\n

Del mismo modo, se debe definir el <\/span>perfil del cliente<\/b> al que se desea alcanzar. Para ello, se debe realizar un an\u00e1lisis en profundidad para definir sus anhelos y temores, as\u00ed como su perfil demogr\u00e1fico y psicogr\u00e1fico.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/marketing-inmobiliario.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbmarketing inmobiliario\u00bb title_text=\u00bbmarketing-inmobiliario\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Estrategias de Marketing inmobiliario<\/span><\/h2>\n

P\u00e1gina web optimizada<\/span><\/h3>\n

Las <\/span>p\u00e1ginas web<\/b><\/a> son la base de toda estrategia de <\/span>marketing digital<\/b><\/a>, ya que son el principal punto de contacto que los usuarios buscan.<\/span><\/p>\n

Un sitio web con un <\/span>dise\u00f1o UX\/UI<\/b> genera un mayor impacto en la <\/span>mente del consumidor<\/b>, lo que genera <\/span>awareness<\/b>. De esta forma, tu inmobiliaria se encontrar\u00e1 presente como una alternativa a considerar durante el proceso de decisi\u00f3n de compra de tu target.<\/span><\/p>\n

Complementariamente, una <\/span>p\u00e1gina web<\/b> debe incluir informaci\u00f3n<\/strong> sobre las propiedades y proyectos que ofrecen. De esta forma, se comunica<\/strong> de forma expl\u00edcita la propuesta de valor<\/strong> que la inmobiliaria<\/strong> tiene por ofrecer.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/pagina-web-inmobiliaria.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbinmobiliaria q es\u00bb title_text=\u00bbpagina-web-inmobiliaria\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Implementaci\u00f3n de estrategias SEO<\/span><\/h3>\n

Las <\/span>estrategias SEO<\/b><\/a> son una forma efectiva de visibilizar una marca mediante <\/span>motores de b\u00fasqueda<\/b>.<\/span><\/p>\n

Con el objetivo de posicionar un dominio como uno de los principales resultados de b\u00fasqueda, el <\/span>SEO<\/b> comprende una diversa gama de herramientas por incorporar.<\/span><\/p>\n

La incorporaci\u00f3n de un <\/span>blog corporativo<\/b> que desarrolle temas del inter\u00e9s del target y potenciado con <\/span>keywords<\/b><\/a> es ideal para aumentar el tr\u00e1fico org\u00e1nico.<\/span><\/p>\n

Del mismo modo, la creaci\u00f3n de directorios es una v\u00eda para generar mayores puntos de contacto y <\/span>backlinks<\/b><\/a> de valor.<\/span><\/p>\n

Otra forma de profundizar en el SEO<\/strong> es con la geolocalizaci\u00f3n<\/strong>, direccionar tu estrategia a aumentar la presencia en tu ubicaci\u00f3n geogr\u00e1fica. Es decir, si se realiza la b\u00fasqueda de <\/span>departamentos en San Borja<\/b><\/a> y tienes una <\/span>inmobiliaria en San Borja<\/b><\/a>, ser\u00e1s uno de los principales resultados.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/seo-inmobiliario.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbque es una inmoviliaria\u00bb title_text=\u00bbseo-inmobiliario\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Incorporaci\u00f3n de una estrategia SEM<\/span><\/h3>\n

Usar <\/span>Google Ads<\/b><\/a> para obtener resultados como tr\u00e1fico o conversiones a corto plazo<\/strong> es, sin duda alguna, una gran idea. La aplicaci\u00f3n de <\/span>performance Marketing<\/b><\/a> permite optimizar los recursos disponibles, ya que solo se paga por<\/strong> los resultados<\/strong> obtenidos.<\/span><\/p>\n

Asimismo, las <\/span>estrategias SEM<\/b><\/a> son un gran complemento del posicionamiento SEO<\/strong>, ya que ambas apelan a diferentes intenciones de b\u00fasqueda<\/strong>. Es decir, juntas cubren una mayor cuota de mercado.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/sem-inmobiliario.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbque es marketing inmobiliario\u00bb title_text=\u00bbsem-inmobiliario\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Contenido en Social Media<\/span><\/h3>\n

Las <\/span>redes sociales<\/b><\/a> son un punto de contacto bastante<\/span> asertivo en el entorno digital<\/b> ya que su uso est\u00e1 asociado al <\/span>ocio<\/b> y el <\/span>entretenimiento<\/b>. Ofrecer contenido que apele a esta idea facilita la <\/span>creaci\u00f3n de un v\u00ednculo<\/b> con el segmento objetivo.<\/span><\/p>\n

La creaci\u00f3n y difusi\u00f3n de <\/span>contenido de valor<\/b> es una pr\u00e1ctica bastante com\u00fan dentro de las empresas, independientemente del rubro al que se desempe\u00f1an.<\/span><\/p>\n

Una forma de potenciar esta estrategia es invitando a tu p\u00fablico a <\/span>interactuar con tu contenido<\/b>, haci\u00e9ndolos parte de la experiencia.<\/span><\/p>\n

Por otra parte, se pueden <\/span>desarrollar reels<\/b><\/a> que aprovechen las <\/span>tendencias y virales<\/b> del momento. De esta forma, se potencia el <\/span>tr\u00e1fico org\u00e1nico<\/b> que el perfil puede desarrollar, mientras que se <\/span>humaniza la marca<\/b>.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/social-media-inmobiliario.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbque son las inmobiliarias\u00bb title_text=\u00bbsocial-media-inmobiliario\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Marketing en YouTube<\/span><\/h3>\nLas propiedades se caracterizan por presentar una propuesta que <\/span>impacta visualmente<\/b>, la <\/span>distribuci\u00f3n de espacios y <\/b>acabados<\/a> son elementos que las personas disfrutan observar. Por tal motivo, es id\u00f3neo aprovechar las caracter\u00edsticas propias del inmueble para la creaci\u00f3n de <\/span>contenido audiovisual<\/b>.<\/span>\n\nSubir <\/span>videos<\/b> donde se muestran las <\/span>propiedades del inmueble<\/b> desde diferentes perspectivas es una forma de <\/span>generar una conexi\u00f3n<\/b> con un p\u00fablico m\u00e1s amplio.<\/span>\n\nOtra manera de generar contenido es mediante la<\/span> adaptaci\u00f3n de los blogs<\/b> desarrollados al <\/span>formato de video<\/b>. De esta manera, logras apelar a un segmento de mercado con <\/span>tendencias m\u00e1s modernas<\/b>.<\/span>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/youtube-inmobiliario.jpg\u00bb _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb alt=\u00bbestrategias de marketing inmobiliario\u00bb title_text=\u00bbyoutube-inmobiliario\u00bb sticky_enabled=\u00bb0″][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]

Como puede apreciarse, el <\/span>marketing inmobiliario<\/b> es una realidad que necesita aplicarse si tu objetivo es potenciar los resultados de una <\/span>inmobiliaria<\/b>. Por tal motivo, bajo nuestra experiencia como <\/span>agencia de marketing digital<\/b><\/a>, hemos propuesto las 5 mejores estrategias de <\/span>marketing inmobiliario<\/b>.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Con el pasar de los a\u00f1os, el marketing ha expandido los segmentos en los que se desarrolla. Entre ellos, se destaca el crecimiento del marketing inmobiliario, tendencia que ha llegado para consolidarse en el mercado y facilitar la venta de inmuebles. La masiva adopci\u00f3n de herramientas digitales ha permitido que el marketing inmobiliario se desarrolle […]<\/p>\n","protected":false},"author":3,"featured_media":19673244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[43,14],"tags":[],"dipi_cpt_category":[],"class_list":["post-19673230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-hacking","category-marketing"],"yoast_head":"\nMarketing Inmobiliario | 5 estrategias exitosas para tu inmobiliaria<\/title>\n<meta name=\"description\" content=\"Bajo nuestra experiencia como agencia de marketing digital, presentamos las 5 estrategias m\u00e1s exitosas de marketing inmobiliario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/04\/marketing-inmobiliario\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing inmobiliario | Estrategias exitosas para tu inmobiliaria\" \/>\n<meta property=\"og:description\" content=\"Bajo nuestra experiencia como agencia de marketing digital, presentamos las 5 estrategias m\u00e1s exitosas de marketing inmobiliario.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/04\/marketing-inmobiliario\/\" \/>\n<meta property=\"og:site_name\" content=\"3R CORE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3Rcore\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T17:49:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-07T15:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/10\/marketing-inmobiliario-que-es.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1192\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sebastian Arrieta Gonzales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebastian Arrieta Gonzales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/\"},\"author\":{\"name\":\"Sebastian Arrieta Gonzales\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#\\\/schema\\\/person\\\/c5175540995a639f34ab729b1e30311a\"},\"headline\":\"Marketing inmobiliario | Estrategias exitosas para tu inmobiliaria\",\"datePublished\":\"2022-10-04T17:49:16+00:00\",\"dateModified\":\"2023-03-07T15:55:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/\"},\"wordCount\":1445,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/marketing-inmobiliario-que-es.jpg\",\"articleSection\":[\"Growth hacking\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/\",\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/\",\"name\":\"Marketing Inmobiliario | 5 estrategias exitosas para tu inmobiliaria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/marketing-inmobiliario-que-es.jpg\",\"datePublished\":\"2022-10-04T17:49:16+00:00\",\"dateModified\":\"2023-03-07T15:55:19+00:00\",\"description\":\"Bajo nuestra experiencia como agencia de marketing digital, presentamos las 5 estrategias m\u00e1s exitosas de marketing inmobiliario.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/#primaryimage\",\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/marketing-inmobiliario-que-es.jpg\",\"contentUrl\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/marketing-inmobiliario-que-es.jpg\",\"width\":1192,\"height\":450,\"caption\":\"marketing inmobiliario que es\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/10\\\/04\\\/marketing-inmobiliario\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/3rcore-server.com.pe\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing inmobiliario | Estrategias exitosas para tu inmobiliaria\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#website\",\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/\",\"name\":\"3R CORE\",\"description\":\"Agencia de marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/3rcore-server.com.pe\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#organization\",\"name\":\"3R CORE\",\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/3rcore.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Group-18908.png\",\"contentUrl\":\"https:\\\/\\\/3rcore.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Group-18908.png\",\"width\":437,\"height\":158,\"caption\":\"3R CORE\"},\"image\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/3Rcore\\\/\",\"https:\\\/\\\/www.instagram.com\\\/3rcore_\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/66634480\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@3rcore\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#\\\/schema\\\/person\\\/c5175540995a639f34ab729b1e30311a\",\"name\":\"Sebastian Arrieta Gonzales\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g\",\"caption\":\"Sebastian Arrieta Gonzales\"},\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/en\\\/author\\\/sebastian-arrieta\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Inmobiliario | 5 estrategias exitosas para tu inmobiliaria","description":"Bajo nuestra experiencia como agencia de marketing digital, presentamos las 5 estrategias m\u00e1s exitosas de marketing inmobiliario.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/04\/marketing-inmobiliario\/","og_locale":"en_US","og_type":"article","og_title":"Marketing inmobiliario | Estrategias exitosas para tu inmobiliaria","og_description":"Bajo nuestra experiencia como agencia de marketing digital, presentamos las 5 estrategias m\u00e1s exitosas de marketing inmobiliario.","og_url":"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/04\/marketing-inmobiliario\/","og_site_name":"3R CORE","article_publisher":"https:\/\/www.facebook.com\/3Rcore\/","article_published_time":"2022-10-04T17:49:16+00:00","article_modified_time":"2023-03-07T15:55:19+00:00","og_image":[{"width":1192,"height":450,"url":"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/10\/marketing-inmobiliario-que-es.jpg","type":"image\/jpeg"}],"author":"Sebastian Arrieta Gonzales","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sebastian Arrieta Gonzales","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/#article","isPartOf":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/"},"author":{"name":"Sebastian Arrieta Gonzales","@id":"https:\/\/3rcore-server.com.pe\/#\/schema\/person\/c5175540995a639f34ab729b1e30311a"},"headline":"Marketing inmobiliario | Estrategias exitosas para tu inmobiliaria","datePublished":"2022-10-04T17:49:16+00:00","dateModified":"2023-03-07T15:55:19+00:00","mainEntityOfPage":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/"},"wordCount":1445,"commentCount":0,"publisher":{"@id":"https:\/\/3rcore-server.com.pe\/#organization"},"image":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/#primaryimage"},"thumbnailUrl":"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/10\/marketing-inmobiliario-que-es.jpg","articleSection":["Growth hacking","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/","url":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/","name":"Marketing Inmobiliario | 5 estrategias exitosas para tu inmobiliaria","isPartOf":{"@id":"https:\/\/3rcore-server.com.pe\/#website"},"primaryImageOfPage":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/#primaryimage"},"image":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/#primaryimage"},"thumbnailUrl":"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/10\/marketing-inmobiliario-que-es.jpg","datePublished":"2022-10-04T17:49:16+00:00","dateModified":"2023-03-07T15:55:19+00:00","description":"Bajo nuestra experiencia como agencia de marketing digital, presentamos las 5 estrategias m\u00e1s exitosas de marketing inmobiliario.","breadcrumb":{"@id":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/#primaryimage","url":"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/10\/marketing-inmobiliario-que-es.jpg","contentUrl":"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/10\/marketing-inmobiliario-que-es.jpg","width":1192,"height":450,"caption":"marketing inmobiliario que es"},{"@type":"BreadcrumbList","@id":"https:\/\/3rcore-server.com.pe\/2022\/10\/04\/marketing-inmobiliario\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/3rcore-server.com.pe\/"},{"@type":"ListItem","position":2,"name":"Marketing inmobiliario | Estrategias exitosas para tu inmobiliaria"}]},{"@type":"WebSite","@id":"https:\/\/3rcore-server.com.pe\/#website","url":"https:\/\/3rcore-server.com.pe\/","name":"3R CORE","description":"Agencia de marketing","publisher":{"@id":"https:\/\/3rcore-server.com.pe\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/3rcore-server.com.pe\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/3rcore-server.com.pe\/#organization","name":"3R CORE","url":"https:\/\/3rcore-server.com.pe\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/3rcore-server.com.pe\/#\/schema\/logo\/image\/","url":"https:\/\/3rcore.com\/wp-content\/uploads\/2025\/02\/Group-18908.png","contentUrl":"https:\/\/3rcore.com\/wp-content\/uploads\/2025\/02\/Group-18908.png","width":437,"height":158,"caption":"3R CORE"},"image":{"@id":"https:\/\/3rcore-server.com.pe\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/3Rcore\/","https:\/\/www.instagram.com\/3rcore_\/","https:\/\/www.linkedin.com\/company\/66634480\/","https:\/\/www.tiktok.com\/@3rcore"]},{"@type":"Person","@id":"https:\/\/3rcore-server.com.pe\/#\/schema\/person\/c5175540995a639f34ab729b1e30311a","name":"Sebastian Arrieta Gonzales","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e7c2cda2fab5e29b228e9166a488fbe19f9ab986e1ca1f772d88543bee92320b?s=96&d=mm&r=g","caption":"Sebastian Arrieta Gonzales"},"url":"https:\/\/3rcore-server.com.pe\/en\/author\/sebastian-arrieta\/"}]}},"_links":{"self":[{"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/posts\/19673230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/comments?post=19673230"}],"version-history":[{"count":5,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/posts\/19673230\/revisions"}],"predecessor-version":[{"id":19673245,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/posts\/19673230\/revisions\/19673245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/media\/19673244"}],"wp:attachment":[{"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/media?parent=19673230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/categories?post=19673230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/tags?post=19673230"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/3rcore-server.com.pe\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=19673230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}