{"id":19673210,"date":"2022-10-03T14:46:49","date_gmt":"2022-10-03T19:46:49","guid":{"rendered":"https:\/\/3rcore.com\/?p=19673210"},"modified":"2022-10-03T14:48:19","modified_gmt":"2022-10-03T19:48:19","slug":"redes-sociales-5-errores","status":"publish","type":"post","link":"https:\/\/3rcore-server.com.pe\/en\/2022\/10\/03\/redes-sociales-5-errores\/","title":{"rendered":"5 errores graves que debes evitar en las redes sociales"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Actualmente, las <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> son una valiosa herramienta de <\/span><a href=\"https:\/\/3rcore.com\/2022\/09\/30\/comunicacion-integrada-marketing\/\"><b>comunicaci\u00f3n<\/b><\/a><span style=\"font-weight: 400;\"> y exposici\u00f3n debido al <\/span><a href=\"https:\/\/wearesocial.com\/es\/blog\/2022\/01\/digital-report-2022-el-informe-sobre-las-tendencias-digitales-redes-sociales-y-mobile\/\"><b>acelerado crecimiento<\/b><\/a><span style=\"font-weight: 400;\"> que han percibido en su base de usuarios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, si cometes un fallo, te encontrar\u00e1s bastante expuesto, por eso hoy traemos los 5 errores que todo <\/span><b>Community Manager<\/b><span style=\"font-weight: 400;\"> debe evitar.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son los errores m\u00e1s comunes en las redes sociales?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">No desarrollar un plan estrat\u00e9gico previo para tus redes sociales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Las <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> son plataformas que permiten una <\/span><a href=\"https:\/\/resources.esmartia.com\/blog\/redes-sociales-que-son\" rel=\"nofollow\">r\u00e1pida difusi\u00f3n de informaci\u00f3n<\/a><span style=\"font-weight: 400;\">; sin embargo, no por ello son ajenas a la integraci\u00f3n de una estrategia.<\/span><\/p>\n<p><b>Planificar<\/b><span style=\"font-weight: 400;\"> los formatos de <\/span><b>contenido<\/b><span style=\"font-weight: 400;\"> y los horarios en los que estos se subir\u00e1n son parte indispensable de una efectiva gesti\u00f3n de social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otra parte fundamental dentro del desarrollo estrat\u00e9gico es la ejecuci\u00f3n de un <\/span><b>benchmarking<\/b><span style=\"font-weight: 400;\"> para comprender qu\u00e9 <strong>contenido<\/strong> es funcional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conocer la situaci\u00f3n de tus competidores y emplear esta informaci\u00f3n para darle direcci\u00f3n a tu <\/span><a href=\"https:\/\/3rcore.com\/content-marketing\/\"><b>Marketing de contenidos<\/b><\/a><span style=\"font-weight: 400;\"> es una pr\u00e1ctica v\u00e1lida y funcional.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/redes-sociales-1.jpg\u00bb alt=\u00bbmarketing de contenidos\u00bb title_text=\u00bbredes-sociales-1&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h3><span style=\"font-weight: 400;\">No seguir una l\u00ednea comunicativa constante<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Las <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> son un <\/span><b>reflejo de tu marca<\/b><span style=\"font-weight: 400;\">, por tal motivo, son espacios que deben seguir la <\/span><b>identidad<\/b><span style=\"font-weight: 400;\"> que esta ha construido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al desarrollar la <\/span><a href=\"https:\/\/3rcore.com\/branding\/\"><b>identidad de marca<\/b><\/a><span style=\"font-weight: 400;\">, esta define una <\/span><b>l\u00ednea gr\u00e1fica<\/b><span style=\"font-weight: 400;\"> conformada por una paleta de colores, elementos gr\u00e1ficos y el correcto uso del logo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por tal motivo, estos par\u00e1metros deben verse implementados en las <\/span><b>piezas gr\u00e1ficas<\/b><span style=\"font-weight: 400;\"> que se incorporen en el <\/span><b>perfil de tu marca<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, la <\/span><b>comunicaci\u00f3n textual y oral<\/b><span style=\"font-weight: 400;\"> debe seguir un mismo formato de lenguaje de manera <\/span><b>constante<\/b><span style=\"font-weight: 400;\"> a lo largo del material desarrollado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Complementariamente, esta debe ser adecuada y pertinente para el p\u00fablico al que te diriges. Finalmente, <\/span><b>los<\/b> <b>errores ortogr\u00e1ficos y gramaticales son inaceptables<\/b><span style=\"font-weight: 400;\">, ya que reducen la seriedad de tu mensaje.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/redes-sociales-2.jpg\u00bb alt=\u00bbque paso con las redes sociales hoy\u00bb title_text=\u00bbredes-sociales-2&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h3><span style=\"font-weight: 400;\">Ofrecer contenido por compromiso y no de valor<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Las <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> son plataformas que se caracterizan por la <\/span><b>difusi\u00f3n de contenido<\/b><span style=\"font-weight: 400;\">, este debe ser interesante y <\/span><b>entretener al target<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por tal motivo, este debe ser pensado y elaborado considerando qu\u00e9 podr\u00eda <\/span><b>impactar al segmento objetivo<\/b><span style=\"font-weight: 400;\"> y no por rellenar el feed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <\/span><b>constancia<\/b><span style=\"font-weight: 400;\"> es valiosa, pero tergiversarla hasta convertirla en <\/span><b>monoton\u00eda genera rechazo<\/b><span style=\"font-weight: 400;\"> a la propuesta. Del mismo modo, es necesario realizar una investigaci\u00f3n sobre el contenido a publicar para que la informaci\u00f3n compartida sea precisa.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/redes-sociales-3.jpg\u00bb alt=\u00bbpara que sirven las redes sociales\u00bb title_text=\u00bbredes-sociales-3&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h3><span style=\"font-weight: 400;\">Nula interacci\u00f3n con tu comunidad en redes sociales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Uno de los <\/span><b>atributos<\/b><span style=\"font-weight: 400;\"> m\u00e1s caracter\u00edsticos de las <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> es la <\/span><b>capacidad de interacci\u00f3n<\/b><span style=\"font-weight: 400;\"> que permite a los usuarios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estas<\/span><b> plataformas<\/b><span style=\"font-weight: 400;\"> son un espacio de expresi\u00f3n, lo que es apreciado y aprovechado por los usuarios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consecuentemente, las personas disfrutan ser escuchadas y comprendidas, por lo que<\/span><b> se mantienen expectantes a una respuesta<\/b><span style=\"font-weight: 400;\"> cuando realizan un comentario en estas plataformas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por tal motivo, es indispensable<\/span><b> crear contenido<\/b><span style=\"font-weight: 400;\"> que invite al p\u00fablico a interactuar con tu <\/span><b>marca<\/b><span style=\"font-weight: 400;\">, as\u00ed como gestionar activamente las respuestas recibidas.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/redes-sociales-4.jpg\u00bb alt=\u00bbqu\u00e9 es social media\u00bb title_text=\u00bbredes-sociales-4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<h3><span style=\"font-weight: 400;\">No llevar un seguimiento de los resultados<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Para aprovechar las <\/span><b>ventajas de las redes sociales<\/b><span style=\"font-weight: 400;\">, es necesario gestionarlas durante todas sus fases. Por tal motivo, efectuar un <\/span><b>control constante<\/b><span style=\"font-weight: 400;\"> del impacto de cada publicaci\u00f3n que realizamos es imprescindible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De esta manera, es posible <\/span><b>impulsar<\/b><span style=\"font-weight: 400;\"> aquellas <\/span><b>publicaciones que tienen un impacto positivo<\/b><span style=\"font-weight: 400;\"> o generar acciones reactivas frente aquellas que no generaron los resultados deseados.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/redes-sociales-5.jpg\u00bb alt=\u00bbagencia de marketing digital\u00bb title_text=\u00bbredes-sociales-5&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h2><span style=\"font-weight: 400;\">Ejemplos de buena gesti\u00f3n de redes sociales en el Per\u00fa<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Tambo+: Ejemplo de gesti\u00f3n de comunidades<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La cadena de tiendas por conveniencia <strong>Tambo+<\/strong> se mantiene activa en sus <strong>redes sociales<\/strong>, las que se destacan por plasmar su <strong>identidad de marca<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los tipos de publicaci\u00f3n que m\u00e1s destacan son aquellas donde informan diversas <strong>actividades promocionales<\/strong>, aunque tambi\u00e9n <strong>publican memes<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante la comunicaci\u00f3n, la cuenta de <strong>Tambo+<\/strong> suele responder a los comentarios que se realizan. Incluso, han adoptado una <strong>estrategia comunicativa<\/strong> para generar cercan\u00eda, al denominar a sus seguidores como \u201c<strong>Sobris del t\u00edo Tambo<\/strong>\u201d.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/redes-sociales-6.jpg\u00bb alt=\u00bbque son redes sociales\u00bb title_text=\u00bbredes-sociales-6&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<h3><span style=\"font-weight: 400;\">FBC Melgar: Exponente del contenido viral<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Otra marca con una gesti\u00f3n destacable de <strong>redes sociales<\/strong> es el <strong>club de f\u00fatbol Melgar<\/strong>, el cual mantiene un ritmo de <strong>publicaci\u00f3n constante<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una singularidad de esta cuenta es la <strong>diversidad de tonos<\/strong> que emplea para desarrollar su <strong>comunicaci\u00f3n<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para <strong>contenido<\/strong> que hace referencia a los partidos del equipo emplea un <strong>tono coloquial<\/strong> y hasta <strong>divertido<\/strong>. Sin embargo, se permite usar un <strong>tono serio<\/strong> al momento de presentar <strong>comunicados<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otra parte, el club desarrolla piezas gr\u00e1ficas que hacen alusi\u00f3n a las <strong>tendencias o virales<\/strong> del momento. Esto facilita la <strong>creaci\u00f3n de un v\u00ednculo<\/strong> entre la marca y su p\u00fablico.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/10\/redes-sociales-7.jpg\u00bb alt=\u00bbque significa \u00aa en las redes sociales\u00bb title_text=\u00bbredes-sociales-7&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n<p><span style=\"font-weight: 400;\">Las <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> son herramientas de suma importancia para la <\/span><b>comunicaci\u00f3n<\/b><span style=\"font-weight: 400;\"> y la <\/span><b>exposici\u00f3n<\/b><span style=\"font-weight: 400;\"> de una <\/span><b>marca<\/b><span style=\"font-weight: 400;\">. Por tal motivo, realizar una correcta gesti\u00f3n que permita aprovechar su m\u00e1ximo potencial es parte clave de una estrategia digital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uno de nuestros compromisos como <\/span><a href=\"https:\/\/3rcore.com\/\"><b>agencia de Marketing Digital<\/b><\/a><span style=\"font-weight: 400;\"> es potenciar el posicionamiento de tu marca y las <\/span><b>redes sociales<\/b><span style=\"font-weight: 400;\"> son una v\u00eda para hacerlo.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualmente, las redes sociales son una valiosa herramienta de comunicaci\u00f3n y exposici\u00f3n debido al acelerado crecimiento que han percibido en su base de usuarios. Sin embargo, si cometes un fallo, te encontrar\u00e1s bastante expuesto, por eso hoy traemos los 5 errores que todo Community Manager debe evitar. \u00bfCu\u00e1les son los errores m\u00e1s comunes en las [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19673227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"dipi_cpt_category":[],"class_list":["post-19673210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Redes sociales: 5 errores que debes evitar<\/title>\n<meta name=\"description\" content=\"Como agencia de marketing digital, comprendemos la importancia de 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