{"id":19673014,"date":"2022-08-24T11:35:14","date_gmt":"2022-08-24T16:35:14","guid":{"rendered":"https:\/\/3rcore.com\/?p=19673014"},"modified":"2023-03-07T10:58:06","modified_gmt":"2023-03-07T15:58:06","slug":"backlinks-seo","status":"publish","type":"post","link":"https:\/\/3rcore-server.com.pe\/en\/2022\/08\/24\/backlinks-seo\/","title":{"rendered":"C\u00f3mo armar una estrategia de SEO con backlinks"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

El<\/span> posicionamiento org\u00e1nico<\/b> mediante <\/span>estrategias SEO<\/b><\/a> es un tema de bastante relevancia en la <\/span>era digital<\/b>, previamente hemos analizado la importancia de las <\/span>keywords<\/b><\/a>. Sin embargo, hoy desarrollaremos una estrategia igual de importante para <\/span>posicionarnos<\/b> en los primeros resultados de <\/span>Google<\/b>: los <\/span>backlinks<\/b>.<\/span><\/p>\n

La correcta integraci\u00f3n de <\/span>backlinks<\/b> permite la construcci\u00f3n de un mejor <\/span>posicionamiento en los motores de b\u00fasqueda<\/b>. Por tal motivo, es recomendable desarrollar una <\/span>estrategia de enlaces <\/b>minuciosamente estructurada.<\/span><\/p>\n

\u00bfQu\u00e9 es un backlink y para qu\u00e9 sirve?<\/span><\/h2>\n

\u00bfQu\u00e9 es un backlink?<\/span><\/h3>\n

Para construir una <\/span>estrategia \u00f3ptima<\/b>, es necesario comprender <\/span>qu\u00e9 es un backlink<\/b>, el cual<\/span> se define como un enlace que direcciona a otro espacio web<\/b>. El objetivo de esta herramienta es <\/span>trasladar el <\/b>tr\u00e1fico<\/b><\/a> de un direcci\u00f3n digital a otra, seg\u00fan nuestra conveniencia.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/08\/backlinking-scaled.jpg\u00bb alt=\u00bbque es un backlink\u00bb title_text=\u00bbbacklinking\u00bb _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0″ _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0″]<\/p>\n

\u00bfQu\u00e9 nos ofrece estos enlaces?<\/span><\/h3>\n

La gama de posibilidades que ofrece este instrumento es bastante variada, ya que su incorporaci\u00f3n y desarrollo contempla <\/span>beneficios intr\u00ednsecos<\/b>. Sin embargo, debemos considerar que las ventajas dependen de la naturaleza del <\/span>backlink<\/b> desarrollado.<\/span><\/p>\n

Como agencia de marketing digital<\/b>, estas son las principales caracter\u00edsticas que destacamos de los backlinks<\/b>.<\/span><\/p>\n

Credibilidad<\/span><\/h4>\n

Cuando desarrollamos un <\/span>backlink hacia una p\u00e1gina externa<\/b> con un buen <\/span>Domain Rating<\/b> (<\/span>DR<\/b>), construimos la percepci\u00f3n de ofrecer <\/span>contenido de calidad<\/b>.<\/span><\/p>\n

El algoritmo de <\/span>Google<\/b> detecta esto y promueve nuestras p\u00e1ginas, al reconocerlas como espacios de inter\u00e9s para el usuario.<\/span><\/p>\n

Por otra parte, cuando una <\/span>p\u00e1gina con un buen DR<\/b> realiza un<\/span> backlink <\/b>hacia nuestra <\/span>web<\/b>, se nos percibe como una fuente confiable de informaci\u00f3n. Esto es igual de importante, ya que incrementa la exposici\u00f3n que<\/span> Google<\/b> nos ofrece.<\/span><\/p>\n

Tr\u00e1fico<\/span><\/h4>\n

Al integrar <\/span>backlinks<\/b> en nuestro <\/span>contenido<\/b>, podemos impulsar <\/span>p\u00e1ginas internas<\/b> dentro de nuestro <\/span>dominio<\/b>.<\/span><\/p>\n

Por tal motivo, enlazar sitios de nuestra propiedad resulta una acci\u00f3n factible para mejorar nuestro <\/span>posicionamiento org\u00e1nico<\/span><\/a><\/strong>. Sin embargo, estos deben ser <\/span>coherentes<\/b>, el t\u00e9rmino que emplees como enlace debe reflejar el contenido al que redirigir\u00e1.<\/span><\/p>\n

Asimismo, si es una<\/span> p\u00e1gina de terceros<\/b> aquella que hace un <\/span>backlink<\/b> con direcci\u00f3n a nuestra <\/span>web<\/b>, esta sigue siendo <\/span>fuente de tr\u00e1fico<\/b>. Como describimos en el punto anterior, resulta id\u00f3neo que sitios con <\/span>alto DR<\/b> sean los que nos tomen como referencia.<\/span><\/p>\n

Reforzamiento de keywords<\/span><\/h4>\n

Independientemente a en d\u00f3nde se realice el <\/span>backlink<\/b>, el <\/span>anchor text<\/b> que se emplea puede contener una keyword. De este modo, podemos <\/span>fortalecer la asociaci\u00f3n<\/b> de un <\/span>t\u00e9rmino clave<\/b> con nuestro sitio web.<\/span><\/p>\n

Esto se puede realizar dentro de nuestro <\/span>dominio<\/b>, mediante la redacci\u00f3n de art\u00edculos en un <\/span>blog corporativo<\/b>.<\/span><\/p>\n

Aunque es preferible que la fuente sea una p\u00e1gina ajena a nuestra propiedad, por el concepto de <\/span>credibilidad<\/b> que explicamos previamente.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/08\/check-backlink-scaled.jpg\u00bb alt=\u00bb3r core agencia digital\u00bb title_text=\u00bbcheck backlink\u00bb _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Tipos de backlinks<\/span><\/h2>\n

Al desarrollar <\/span>estrategias SEO<\/b>, <\/span>dos formatos<\/b> de enlaces resultan f\u00e1cilmente reconocibles. De forma seguida, es destacable mencionar que estos <\/span>difieren entre s\u00ed<\/b> en su funcionamiento y en las ventajas que ofrecen.<\/span><\/p>\n

Backlinks Dofollow<\/span><\/h3>\n

Al emplear este tipo de enlace, est\u00e1s <\/span>recomendando directamente<\/b> la<\/span> p\u00e1gina <\/b>a la que <\/span>direcciona el backlink<\/b>. Los <\/span>links dofollow<\/b> le indican al <\/span>algoritmo de Google<\/b><\/a> que realicen un <\/span>seguimiento<\/b> hacia tu p\u00e1gina, por lo que aumentan la <\/span>autoridad <\/b>de la direcci\u00f3n.<\/span><\/p>\n

Incorporar y recibir <\/span>enlaces dofollow<\/b> permite que el p\u00fablico y los algoritmos te<\/span> perciban<\/b> como una<\/span> fuente de valor<\/b>.<\/span><\/p>\n

Consecuentemente, la p\u00e1gina se ver\u00e1 <\/span>impulsada<\/b>, <\/span>escalando posiciones como resultado de b\u00fasqueda<\/b>, ya que <\/span>Google<\/b> recompensa los espacios con <\/span>contenido valioso<\/b> y de inter\u00e9s.<\/span><\/p>\n

Backlinks Nofollow<\/span><\/h3>\n

Por otra parte, este tipo de formato tiene un<\/span> impacto opuesto al de los links dofollow<\/b>. Al incluir el <\/span>atributo nofollow<\/b>, le est\u00e1s indicando a <\/span>Google<\/b> que <\/span>no siga la direcci\u00f3n enlazada<\/b>.<\/span><\/p>\n

Esta es una forma de referenciar p\u00e1ginas web sin compartir nuestra autoridad con ellos, as\u00ed como para enlazar p\u00e1ginas que no aportan valor al lector.<\/span><\/p>\n

Es recomendable <\/span>integrar enlaces <\/b>con este formato en nuestra web, para que el algoritmo no nos detecte como una fuente de <\/span>spam<\/b>.<\/span><\/p>\n

\u00bfQu\u00e9 tipo de backlinks utilizar?<\/span><\/h3>\n

\u00a1La respuesta es ambos! Para integrar un <\/span>entorno digital<\/b> saludable, es necesaria la incorporaci\u00f3n de <\/span>enlaces dofollow y nofollow<\/b>, para as\u00ed identificarnos como contenido elaborado pensando en el receptor.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/08\/que-es-un-backlink-scaled.jpg\u00bb alt=\u00bb3r core la mejor agencia de marketing del peru\u00bb title_text=\u00bbque es un backlink\u00bb _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.17.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<\/p>\n

Como puede apreciarse, los <\/span>backlinks<\/b> son instrumentos que permiten el desarrollo \u00f3ptimo de nuestra <\/span>estrategia de SEO<\/b>. Para la incorporaci\u00f3n de una estrategia de enlaces maximizada, resulta pertinente la asociaci\u00f3n con una <\/span>agencia digital<\/b><\/a> experimentada en <\/span>SEO<\/b>.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

El posicionamiento org\u00e1nico mediante estrategias SEO es un tema de bastante relevancia en la era digital, previamente hemos analizado la importancia de las keywords. Sin embargo, hoy desarrollaremos una estrategia igual de importante para posicionarnos en los primeros resultados de Google: los backlinks. La correcta integraci\u00f3n de backlinks permite la construcci\u00f3n de un mejor posicionamiento […]<\/p>\n","protected":false},"author":3,"featured_media":19673066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[34,42],"tags":[],"dipi_cpt_category":[],"class_list":["post-19673014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-web","category-seo"],"yoast_head":"\nBacklinks: \u00bfC\u00f3mo integrarlos en una estrategia SEO? | 3R Core<\/title>\n<meta name=\"description\" content=\"Descubre nuevas formas de expandir tu estrategia SEO con la integraci\u00f3n de backlinks, bajo las recomendaciones de una agencia digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/3rcore-server.com.pe\/en\/2022\/08\/24\/backlinks-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo armar una estrategia de SEO con backlinks\" \/>\n<meta property=\"og:description\" content=\"Descubre nuevas formas de expandir tu estrategia SEO con la integraci\u00f3n de backlinks, bajo las recomendaciones de una agencia digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/3rcore-server.com.pe\/en\/2022\/08\/24\/backlinks-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"3R CORE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/3Rcore\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-24T16:35:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-07T15:58:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/3rcore-server.com.pe\/wp-content\/uploads\/2022\/08\/backlink-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1192\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sebastian Arrieta Gonzales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sebastian Arrieta Gonzales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/08\\\/24\\\/backlinks-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/08\\\/24\\\/backlinks-seo\\\/\"},\"author\":{\"name\":\"Sebastian Arrieta Gonzales\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#\\\/schema\\\/person\\\/c5175540995a639f34ab729b1e30311a\"},\"headline\":\"C\u00f3mo armar una estrategia de SEO con backlinks\",\"datePublished\":\"2022-08-24T16:35:14+00:00\",\"dateModified\":\"2023-03-07T15:58:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/08\\\/24\\\/backlinks-seo\\\/\"},\"wordCount\":1014,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/08\\\/24\\\/backlinks-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/3rcore-server.com.pe\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/backlink-1-1.jpg\",\"articleSection\":[\"Posicionamiento web\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/08\\\/24\\\/backlinks-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/08\\\/24\\\/backlinks-seo\\\/\",\"url\":\"https:\\\/\\\/3rcore-server.com.pe\\\/2022\\\/08\\\/24\\\/backlinks-seo\\\/\",\"name\":\"Backlinks: \u00bfC\u00f3mo integrarlos en una estrategia SEO? 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