{"id":19672783,"date":"2022-08-12T15:54:04","date_gmt":"2022-08-12T20:54:04","guid":{"rendered":"https:\/\/3rcore.com\/?p=19672783"},"modified":"2023-07-13T11:52:11","modified_gmt":"2023-07-13T16:52:11","slug":"google-ads-crecer","status":"publish","type":"post","link":"https:\/\/3rcore-server.com.pe\/en\/2022\/08\/12\/google-ads-crecer\/","title":{"rendered":"Google Ads | Un m\u00e9todo eficiente para crecer en internet"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.17.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_row _builder_version=\u00bb4.17.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.17.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][et_pb_text _builder_version=\u00bb4.17.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<span style=\"font-weight: 400;\">La <\/span><b>publicidad<\/b><span style=\"font-weight: 400;\">, al ser un <\/span><b>proceso comunicativo<\/b><span style=\"font-weight: 400;\">, se encuentra en constante <a href=\"https:\/\/www.lapublicidadcreativa.com\/la-evolucion-la-publicidad-los-ultimos-20-anos\/\"rel=\"nofollow\">evoluci\u00f3n<\/a>, ya que tiene que <\/span><b>adaptarse a los canales<\/b><span style=\"font-weight: 400;\"> y medios vigentes del momento. Producto de esta idea es que surge <\/span><b>Google Ads<\/b><span style=\"font-weight: 400;\">, una plataforma dedicada a la <\/span><b>publicidad en el buscador m\u00e1s utilizado del mundo<\/b><span style=\"font-weight: 400;\">.<\/span>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/08\/google-ads-1.jpg\u00bb alt=\u00bbque es google ads\u00bb title_text=\u00bbgoogle-ads\u00bb _builder_version=\u00bb4.17.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.17.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<h2><span style=\"font-weight: 400;\">Para qu\u00e9 sirve Google Ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Una estrategia de <strong>Google Ads<\/strong> tiene como prop\u00f3sito la obtenci\u00f3n de <strong>resultados de forma eficiente<\/strong>. Al formar parte de las <a href=\"https:\/\/www.cyberclick.es\/sem\"><strong>estrategias SEM<\/strong><\/a>, la plataforma optimiza los recursos disponibles para obtener los mejores resultados a corto plazo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, se debe reconocer que existen <strong>objetivos<\/strong> diversos detr\u00e1s de las <strong>campa\u00f1as<\/strong>, los cuales definir\u00e1n los resultados a obtener:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Incrementar las ventas<\/strong>: Campa\u00f1as con el prop\u00f3sito de <strong>impulsar las transacciones<\/strong> dentro de un sitio web.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Captaci\u00f3n de prospectos<\/strong>: Otra forma de aprovechar <strong>Google Ads<\/strong> es mediante la publicidad de una <strong>landing page<\/strong>. Este formato permite la recolecci\u00f3n de informaci\u00f3n del p\u00fablico para la creaci\u00f3n de una <strong>base de datos<\/strong>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Aumentar el tr\u00e1fico<\/strong>: Adicionalmente, se puede <strong>incrementar el n\u00famero de visitantes<\/strong> a un sitio web en cantidades bastante considerables.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El principal diferencial de la plataforma a los dem\u00e1s formatos de publicidad es que <strong>se paga \u00fanicamente por los resultados<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se define el <\/span><strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6297?hl=es-419#:~:text=El%20costo%20por%20clic%20real,pagar%20habitualmente%20por%20un%20clic.\">costo por clic<\/a><\/strong><span style=\"font-weight: 400;\">, que se percibe como <strong>el impuesto que se descuenta del presupuesto disponible por cada clic<\/strong> realizado en el anuncio.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/08\/como-hacer-ads-1.jpg\u00bb alt=\u00bbposicionamiento sem\u00bb title_text=\u00bbcomo-hacer-ads\u00bb _builder_version=\u00bb4.17.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb sticky_enabled=\u00bb0&#8243;]<h3><span style=\"font-weight: 400;\">C\u00f3mo incursionar en la publicidad por Google<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Como puede apreciarse, <strong>Google Ads<\/strong> es un mecanismo que pertenece a las <strong>estrategias SEM<\/strong>, por lo que requieren de un mayor grado de <strong>conocimientos t\u00e9cnicos<\/strong>. Contar con el soporte de una <b>agencia de marketing digital<\/b> siempre ser\u00e1 una decisi\u00f3n oportuna.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No obstante, un punto de partida para comprender la profundidad de esta herramienta son los <strong>formatos disponibles<\/strong>, entre los que se destacan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Anuncios durante la b\u00fasqueda<\/strong>: La m\u00e1s reconocida, posiciona los <strong>anuncios como los primeros resultados<\/strong> de un b\u00fasqueda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Anuncios en video<\/strong>: El formato predilecto de YouTube, se presenta un <strong>spot audiovisual que redirecciona<\/strong> al espacio objetivo de la campa\u00f1a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Anuncios display<\/strong>: Publicidad mediante <strong>banners e im\u00e1genes responsive<\/strong> que se colocan dentro de p\u00e1ginas web.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Anuncios de shopping<\/strong>: Publicidad que ubica <strong>fichas de producto<\/strong> como los principales resultados de una b\u00fasqueda.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Como se percibe, los <strong>anuncios en Google<\/strong> pueden desarrollarse en diversos tipos de formato, la elecci\u00f3n depender\u00e1 del objetivo que deseas lograr con tu marca.<\/span><\/p>[\/et_pb_text][et_pb_image src=\u00bbhttps:\/\/3rcore.com\/wp-content\/uploads\/2022\/08\/marketing-ads-1.jpg\u00bb alt=\u00bbpromociones google ads\u00bb title_text=\u00bbmarketing-ads\u00bb _builder_version=\u00bb4.17.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.17.6&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb theme_builder_area=\u00bbpost_content\u00bb]<p><span style=\"font-weight: 400;\">Las estrategias de <strong>Google Ads<\/strong> conforman lo que se conoce como <a href=\"https:\/\/3rcore.com\/performance-marketing\/\"><strong>Performance Marketing<\/strong><\/a>, rama que busca optimizar resultados mediante los recursos disponibles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La mejor forma de incursionar en la publicidad por internet es mediante una <a href=\"https:\/\/3rcore.com\/\"><strong>agencia de marketing digital<\/strong><\/a> experimentada y con criterio estrat\u00e9gico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La complejidad que implica integrar <strong>Google Ads<\/strong> puede <strong>dificultar a negocios inexperimentados<\/strong> en el rubro, tercerizar el proceso es una forma de <strong>optimizar los recursos<\/strong>.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>La publicidad, al ser un proceso comunicativo, se encuentra en constante evoluci\u00f3n, ya que tiene que adaptarse a los canales y medios vigentes del momento. Producto de esta idea es que surge Google Ads, una plataforma dedicada a la publicidad en el buscador m\u00e1s utilizado del mundo.Para qu\u00e9 sirve Google Ads Una estrategia de Google [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":19673030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14,18],"tags":[],"dipi_cpt_category":[],"class_list":["post-19672783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads: C\u00f3mo crecer en internet | Agencia de Marketing<\/title>\n<meta name=\"description\" content=\"Descubre junto a 3R Core Agencia de 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